In a major win for the Garden State, NJBIZ has exclusively learned the NBA extended its lease in Secaucus for three more years.
The 100 Plaza Drive site serves as a major operational hub for the National Basketball Association, housing the league’s Replay Center; media, entertainment and promotional divisions; NBA Properties and more.
The current lease runs through 2026, with the extension taking the agreement through the end of 2029. The renewal continues a relationship that spans more than three decades – and now extends even further into the future.
“The NBA has had a long and productive relationship with New Jersey,” said NBA President, Administration Kyle Cavanaugh. “The lease extension provides us with essential business continuity for the next three years.”
Gov. Phil Murphy applauded the move. He pointed to the economic impact – particularly the jobs – that the NBA provides here in the state.
“For more than 30 years, the NBA has had a major presence in Secaucus, and we are proud that the league has chosen to continue building its legacy here in New Jersey,” Gov. Phil Murphy told NJBIZ. “The NBA has helped create 600 good-paying, family-sustaining jobs, which will now remain in New Jersey for several more years.”
The Murphy administration also notes that the NBA’s decision to double down in New Jersey does not include any incentives, a spokesperson for the New Jersey Economic Development Authority confirmed to NJBIZ.
Buzzer beater
This move marks the latest major win for the Garden State in the sports and entertainment space. Next summer, the FIFA World Cup 2026 will play at nearby MetLife Stadium in East Rutherford. The tournament will include eight matches total, including the Final.
“The NBA, along with other major sports companies, have made New Jersey a hub for sports entertainment,” said Murphy. “We are now a top destination for top-tier sporting events, games, and tournaments, which boost tourism and generate economic growth.
We are now a top destination for top-tier sporting events, games, and tournaments, which boost tourism and generate economic growth.
— Gov. Phil Murphy
“With our deep talent pool, world-renowned academic institutions, and unmatched proximity to major cities and public transportation, New Jersey is a premier location to do to business. We look forward to our continued partnership with the NBA in the years ahead.”
