Listen to this articlehoneygrow is very sweet on New Jersey.
As part of a continuing expansion effort across the Northeast and Mid-Atlantic, the Philadelphia-born healthy fast-casual chain plans to launch the following five local outposts soon:
- North Brunswick – 2416 Route 1
- Woodbridge – 1016 St. Georges Ave.
- Cedar Knolls – 178 Hanover Ave.
- Watchung – 1701 Route 22
- Montvale – 32 Chestnut Ridge Road
Founded 13 years ago, honeygrow is known for wholesome, made-to-order stir-fry, salads and honey-based desserts. Along with dishes for specific dietary plans – such as paleo, keto, vegan and high protein – honeygrow offers catering services and a kids’ menu of customizable options.
In announcing the newest batch of stores in New Jersey, honeygrow noted that each will be located in “high-traffic lifestyle centers” where “people live, work and shop.”
Since its in-state debut 10 years ago in Cherry Hill, the brand said New Jersey has become one of its “strongest and most dynamic markets.”
honeygrow’s footprint of 60-plus company-owned locations includes 10 in New Jersey:
- Bridgewater
- Cherry Hill
- Hamilton
- Hoboken
- Kearny (opening Oct. 31)
- Marlton
- Moorestown
- New Brunswick
- Old Bridge
- Toms River
honeygrow’s growth
In a recent statement on honeygrow’s journey, founder and CEO Justin Rosenberg said he is “extremely proud” of what the brand has achieved.
“We’ve opened 37 locations since 2020 with plans to reach 70 restaurants by year end. It’s a testament to our amazingly focused team, our extremely disciplined real estate approach, and our incredibly loyal guest base,” he said.
According to Restaurant Business, an additional 18 units are planned for 2026, and Rosenberg plans to continue 30% unit growth annually. Last year, honeygrow’s sales increased more than 30% to $120.3 million with 54 units. It marked a 35% year-over-year increase, the publication reported.
