Listen to this articleGrocery TV is working with Keasbey-based Wakefern Food Corp. to bring its retail media network to even more ShopRite supermarkets.
In a Nov. 19 press release, the Austin, Texas-headquartered software company said its digital offering will roll out to entrances, checkout lanes and in-store pharmacies at 31 ShopRite locations across New Jersey and New York.
According to Grocery TV, the strategic screen placement in high-traffic areas will allow the grocery banner to share valuable information about the latest sales, promotions, job openings and store news. It also enables brands to reach consumers throughout their grocery shopping trip, the company said.
Considered the leading in-store retail media platform, Grocery TV powers more than 6,500 supermarkets across the nation. The company’s 120-plus retail partners include Winn-Dixie, Giant Eagle, HyVee, Tops and Price Chopper.
Since Wakefern began its partnership with Grocery TV in 2021, more than 230 of its nearly 280 ShopRite stores have added the platform. The banner’s footprint spans New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.
The additional local ShopRite sites that will soon have Grocery TV installed include Spotswood, Clark and Oakland. More than two dozen stores across the Hudson Valley region in New York, as well as one in Pennsylvania, will also receive the platform, according to the companies.
Last year, Wakefern began installing Grocery TV’s digital pharmacy solution to select in-store pharmacies at ShopRite supermarkets as a way to offer messaging, health & wellness content and relevant advertising.
Showing ‘what’s possible’
Wakefern Chief Sales Officer Darren Caudill said, “Many of Wakefern’s member families who own and operate ShopRite stores are already using Grocery TV’s platform, so we are excited about the expansion as more of our stores in New York and New Jersey come on board. By customizing screen placement to fit each store’s unique layout and traffic patterns, we can deliver a variety of important information to customers from ShopRite and national brands.”
Neil Murphy, senior vice president of retail partnerships at Grocery TV, said, “We’re excited to expand our work with ShopRite.”
“This expansion shows what’s possible when retailers take a thoughtful approach to in-store media. We’ve worked with ShopRite since the early days, refining the platform and our approach to uphold the shopper experience while driving incremental advertising revenue,” he said.
Grocery TV co-founder and CEO Marlow Nickell said, “In-store retail media is no longer a test-and-learn channel. Our expansion with ShopRite in New Jersey and New York shows how quickly retailers are scaling networks. It’s part of a broader shift we’re seeing nationwide, as grocers formalize in-store media as a strategic revenue stream and a core part of the shopper experience.”
