Listen to this articleThe basics:
- TAY Investments acquires 212-230 Culver Ave. in Jersey City for $14 million
- Project will include 365 residential units, 1,500 sf retail, 184 indoor parking spaces
- Amenities feature a pool, gym, saunas, pickleball court, rooftop bar
- Construction set to start Q2 2026, with a targeted opening in summer 2028
Another multifamily development is coming to Jersey City’s West Side following TAY Investments’ latest acquisition in the neighborhood.
The Hackensack-based real estate development company announced the purchase and plans this week. A spokesperson told NJBIZ the site at 212-230 Culver Ave. sold for $14.1 million.
TAY Investments will build its largest project to date there at 56,897 square feet. The eight-story building will feature 365 residential units as well as approximately 1,500 square feet of ground-level retail space and 184 indoor garage parking spaces.
Founder and CEO Yuval Shram said the acquisition represents “a major step forward” as the firm continues to expand in Jersey City. “This investment reinforces our long-term belief in Jersey City’s, and specifically in the West Side, tremendous growth potential.”
The firm expects construction to begin in the second quarter of 2026. It is targeting a grand opening for summer 2028.
Active in the Hudson County hotspot since 2013, TAY Investments’ portfolio includes six Jersey City projects, including two under development. Altogether, its local footprint totals more than 800 residential units and 22,000 square feet of ground-level commercial space.
“With interest rates beginning to move toward normalization and construction cost escalation moderating, we believe there will be even stronger demand for high-end modern apartments in strong growth areas like Jersey City,” Shram noted.
Inside look
The Culver Avenue project will feature a mix of studio, one- and two-bedroom layouts totaling 312,915 gross square feet.
“The Sanctuary” will complement the development, bringing an amenitized area that spans indoor and outdoor spaces. TAY Investments highlighted perks such as:
- Pool and hot tub
- State-of-the-Art gym
- Yoga and medication center
- Dry and wet saunas
- Cold plunge
- Pickleball court
- Rooftop bar
- And more
Additionally, technology features are planned throughout the space.
212 Culver Ave. offers a strategic location less than half a mile from the West Side Avenue Hudson-Bergen Light Rail Station. Additionally, its position along Route 440 offers access to a major thoroughfare, along with an area seemingly on the upswing.
Shoutouts
Shram expressed gratitude to the TAY team as well as BHI Senior Vice President Ilana Druyan and Vice President David Kesselman and listing agent Yanni Marmarou, managing partner at IPRG. “He negotiated optimal pricing and terms, landing us what is likely the standout deal of the 2024–2025 cycle in Jersey City.”
“The West Side neighborhood is undergoing a multi-billion-dollar transformation. Redevelopment plans cover approximately 100 acres, encompassing new residential, retail, office, and hospitality properties,” Shram told NJBIZ in a statement. “This large-scale investment positions West Side as one of Jersey City’s most attractive neighborhoods, offering exceptional growth potential and a unique blend of connectivity, vibrant community energy, and substantial long-term value creation.”
Three long-term anchors are part of that work: the 100-acre Bayfront waterfront redevelopment; the emerging, mixed-use SciTech Scity innovation hub; and New Jersey City University’s expanding campus.
“For TAY Investments, this landmark project marks another strategic milestone in delivering high-quality, community-driven real estate,” Shram continued. “We are committed to creating a thoughtful, sustainable development that elevates the entire neighborhood and delivers a meaningful, positive impact for both our future residents and the wider community.”
