Hard Rock Hotel & Casino Atlantic City announced Feb. 9 a $50 million capital improvement project for 2026. Already underway, the property says the work reaffirms its commitment to excellence and Atlantic City.
The project includes the renovation of more than 700 standard guest rooms, 60 suites and eight penthouses in the hotel’s North Tower. It will also refresh walkways and corridors.
Upgrades are also underway for new carpet installation on the casino floor and second floor corridor. Meanwhile, 16 electric vehicle chargers were installed at Rocktane Gas & Wash, and South Tower exterior restorations are also underway.
Additionally, Hard Rock announced it will expand its culinary offerings with several new dining concepts. The additions include the anticipated debut of Sitar (modern Indian cuisine) as well as Federal Donuts and Chicken, the beloved Philadelphia establishment, which will open in the spring.
NJBIZ has previously reported on the capital investment at Hard Rock, which has established itself as leading casino in the market. Since 2018, Hard Rock has invested nearly $700 million in capital improvements, including this latest endeavor.
‘Love All, Serve All’
“Our $50 million capital improvement plan for 2026 reflects Hard Rock Atlantic City‘s unwavering commitment to reinvesting in our resort, our team members, and the Atlantic City community,” said Hard Rock President George Goldhoff.
He also noted investment in Hard Rock’s entertainment programming and its efforts to establish local community partnerships.
Hard Rock Atlantic City has also earned recognition for three straight years as a USA Today Top Workplace Award winner.
“From redesigned guest suites and new dining concepts to world-class entertainment, and continued community engagement, these investments ensure we continue delivering an exceptional guest experience while honoring one of our four core mottos to ‘Love All, Serve All,’” said Goldhoff.
The majority of the capital improvement projects are expected to be completed by the end of 2026.
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