Upscale food hall chain Wonder is making its Passaic County debut.
Located at 1627 Route 23 in Wayne, the eatery is scheduled to hold a March 5 grand opening event.
Following a 4:30 p.m. ribbon-cutting ceremony, the first 100 guests in line will receive giveaways from Wonder and free food samples, the company said.
At Wonder’s 100-plus locations across the Northeast, customers can mix-and-match menu items from a collection of nearly two dozen acclaimed chefs and eateries in a single order. Everything is then made-to-order for delivery, pickup or limited dining in.
In Wayne, Wonder will be open daily from 10:30 a.m. to 11:30 p.m.
Other New Jersey openings coming soon include Ocean Township (April) and Emerson (May).
The company currently has 26 spots statewide.
1627 Route 23, Wayne:
Settling down
When billionaire Marc Lore founded Wonder in 2018, the business focused on mobile kitchens that cooked up chef-designed meals outside customers’ homes. In 2023, Lore pivoted Wonder to revolve around brick-and-mortar locations that feature options from restaurants it has licensing deals with.
Concepts at Wonder include:
- Streetbird by Marcus Samuelsson
- The Mainstay by Marc Murphy
- Walnut Lane by Jonathan Waxman
- Chios Taverna by Michael Symon
- Fred’s Meat & Bread
- Di Fara Pizza
- Jota by Jose Andres
- Bobby Flay Steak
To support its goal to hit 1,000 outposts by 2029, Wonder has raised more than $2 billion so far. The startup’s headquarters is in New York City but it maintains an R&D facility in Parsippany.
Wonder has made several key acquisitions in the past two-and-half years, such as meal kit provider Blue Apron for $103 million, on-demand delivery platform Grubhub for $650 million and Sweetgreen’s automated kitchen technology business Spyce for $186.4 million.
Wonder also recently purchased restaurant rewards app Claim and popular New York City-based fast casual Blue Ribbon Fried Chicken.
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