Hain Celestial to sell North American snacks unit for $115M

The basics:

• Hain Celestial to sell North American snacks business for $115M
• Deal includes Garden Veggie Snacks, Terra chips, Garden of Eatin’
• Snacks unit accounted for 22% of fiscal 2025 net sales
• Proceeds to reduce debt, support Hain’s turnaround strategy

Hoboken-based consumer packaged goods giant Hain Celestial is selling its North American snacks business in a deal worth $115 million.

Family-owned snacks manufacturer Snackruptors Inc. will purchase a unit whose brands include Garden Veggie Snacks, Terra chips and Garden of Eatin’ snacks. Hain announced the acquisition Feb. 2.

Once a major part of Hain’s business, the snacks segment has faced challenges. Hurdles include growing consumer demand for healthier foods as well as competition from other CPG companies.

In fiscal year 2025, the North American snacks portfolio represented 22% of Hain’s $1.6 billion in net sales, the company reported.

Following the transaction’s close later this month, Hain’s flagship categories will be tea, yogurt, baby/kids and meal preparation. Brands within the North American portfolio include Celestial Seasonings teas, Greek Gods yogurt, Spectrum Organic culinary oils and Earth’s Best Organic baby and kids foods.

Slimming down

The divestiture comes about two months after Hain named interim CEO Alison Lewis to the post permanently. Initially appointed in May 2025 following Wendy Davidson’s departure, Lewis has focused on ramping up the company’s existing turnaround campaign.

Lewis announced a revised plan in September 2025. Under it, Hain is “aggressively streamlining our portfolio, accelerating innovation, implementing pricing along with revenue growth management, driving productivity and working capital efficiency, and enhancing digital capabilities.”

In a statement this week, Lewis said, “As an output of the previously announced strategic review process of our company’s portfolio, the sale of our snacks business is a decisive first step we are taking to sharpen our focus on categories and platforms in key markets where we can leverage our strongest organizational capabilities.”

According to Lewis, proceeds from the sale of the North American snacks business will “be used to reduce debt, strengthening the company’s financial position and leverage profile.

“The resulting financial flexibility will enable increased investment over time, helping to drive sustainable, profitable growth and create long-term shareholder value,” she said.

Team transition

Snackruptors President Rick Taborda shared, “We’re thrilled to be acquiring this established portfolio of delicious snacks that consumers already know and love. We believe these brands have significant growth potential and represent a strong, complementary fit with our existing business.”

Headquartered in Ontario, the company primarily manufactures crackers and private-label baked goods. Snackruptors was previously known as RDJ Bakeries before rebranding in early 2025, Food Business News noted.

Tabora said, “We look forward to welcoming the talented members of the Hain Celestial team who have been supporting these brands to the Snackruptors family. We are excited to work together and unlock their full potential.”

We look forward to welcoming the talented members of the Hain Celestial team who have been supporting these brands to the Snackruptors family.
– Rick Taborda, Snackruptors president

Lewis described the transaction as “a significant moment for Hain Celestial.”

“I am confident that we have found the right home for these beloved snack brands and our employees who will support them as part of Snackruptors. I want to express my gratitude to the many dedicated team members who have built our North American Snacks business over the years. Their commitment has been instrumental in our progress to reaching this milestone,” she said.

Follows Thinsters, ParmCrisps moves

Since kicking off a multiyear transformation effort in 2023, Hain has shed some non-core assets.

In September 2024, the company sold its ParmCrisps snack brand to Our Home. The Boonton-based wholesome snack maker acquired the banner for an undisclosed sum. Hain also divested its Thinsters cookie business to Mount Laurel-headquartered J&J Snack Foods Corp. Financial terms of those deals were not disclosed.

Additionally, the company has said it was exploring a possible sale of its personal care business to concentrate further on food and beverages.

In its most recent quarter ending Sept. 30, 2025, net sales were $368 million, a 7% year-over-year decline. Hain is scheduled to report its next quarterly earnings Feb. 9.