NCAA Asks Kalshi to Stop Using “March Madness” Trademark
By: Michael Savio | Published: 2026-02-24 01:00:00 | Source: www.wsn.com
The NCAA isn’t going to help Kalshi capitalize on March Madness this season.
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The league has asked Kalshi to cease using the “March Madness” moniker for markets involving the NCAA Tournament. The NCAA owns the trademarked name, though it is used by media, sportsbooks, and other industries that run promotions or brackets for college basketball’s biggest…
