Bridge Industrial is celebrating the next chapter in its history, revealing a rebranding to Kurv Industrial.
The Chicago-based industrial real estate firm announced its new name March 16. And the evolution represents more than just an epithet. According to the now Kurv, the update reflects a sharper articulation of how the firm operates.
The company says the change captures Kurv’s foundation and a forward-looking vision.
Co-founded by Steve Poulos in 2000, the former Bridge Industrial also has regional offices in Los Angeles, Miami, Seattle and New Jersey.
New Jersey Region Partner Jeff Milanaik launched Kurv’s office here when he joined the firm in 2014.
Kurv highlights the local Garden State logistics market for its role in national and global supply chains. The firm describes the region as a premier gateway with seamless connectivity to other, major U.S. markets.

In New Jersey, Kurv Industrial has developed more than 15 million square feet covering 24 buildings. The portfolio here features six BOMA 360 and 14 LEED certifications, according to Kurv.
“Growth takes shape in the turns, in moments that require conviction, clarity, and patience. The name Kurv reflects that mindset,” said CEO Poulos. “The industry has evolved significantly since we founded the company in 2000, but our approach has always been grounded in discipline and execution. We built this platform by consistently delivering and staying focused on our core fundamentals — even as the market changed.”
Kurv Industrial says it will continue to invest in and operate Class A industrial real estate in supply-constrained markets. The firm notes an approach rooted in local market expertise, disciplined execution and operational rigor.
Since its inception, the firm has developed and acquired more than 76 million square feet nationwide.
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