The basics:
- Montvale-based Benjamin Moore selects Webster Green HC-130 for 2027 Color of the Year
- Company describes rich green hue as confident, adaptable and impactful
- Seven complementary shades round out the Color Trends 2027 palette
- Other recent picks include: Silhouette in 2026, Cinnamon Slate in 2025 and Blue Nova in 2024
With the end of the year soon approaching, Benjamin Moore & Co. revealed its pick for Color of the Year 2027 – a rich green hue called Webster Green HC-130.
In an Oct. 14 announcement, the Montvale-based paint, color and coatings brand described its selection as a “confident,” “adaptable” and “impactful.”
Benjamin Moore Vice President of Brand, Color & Integrated Marketing Andrea Magno shared, “For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.”
“Webster Green HC-130 reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected and continually new,” she said.
Benjamin Moore also announced a curated selection of seven hues to complement Webster Green as part of the 2027 color trends collection.
“From elegant pales to earthy deeps, each color holds a position in the palette whether in combination or as a standalone hue, taking cues from the past while expressing a fresh and on-trend presence today,” the company said.
“The Color Trends 2027 palette emphasizes warmth and heritage while encouraging personalization. This selection of colors celebrates classically inspired hues that homeowners and designers are drawn to time after time whether as standalone color, or paired with other colors and materials for spaces filled with character,” Benjamin Moore added.
The full lineup features:
- White Down OC-131 – Off-white
- Nelson Blue CW-635 – Pale blue
- Shakespeare Tan 228 – A golden neutral
- Antique Copper 1169 – Brown
- Wild Aster 1240 – Pink with notes of pale gray
- Durango 2137-30 – A deep neutral with olive tones
- Townsend Harbor Brown HC-64 – Burgundy
Benjamin Moore said it picks a Color of the Year by researching global trends in design, fashion and culture. Its color and design experts also analyze emerging moods and styles, then test and refine a shade that feels fresh, versatile and emotionally resonant.
The Color of the Year was Silhouette in 2026, Cinnamon Slate in 2025 and Blue Nova in 2024.
Behind the paint: Pantone founder Herbert’s story
Lawrence “Larry” Herbert is the former chairman and CEO of Pantone, the color authority based in Carlstadt. His favorite color? Green. “It’s on the back of every dollar bill,” he says in a recent film dubbing him “The King of Color.” Keep reading.
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