Listen to this articleA new multimillion dollar ad campaign running this month aims to promote the great Garden State.
Called New NJ, Choose New Jersey launched and paid for the campaign via a competitively awarded contract through the New Jersey Economic Development Authority.
Throughout September, the ads have appeared across multiple platforms, including television, print, online and digital billboards.
The campaign highlights key accomplishments during the Murphy administration, such as:
- Adding 56,000 small businesses in NJ;
- The growth of the film industry and success of the Film and Digital Media Tax Credit Program;
- Huge strides in the sports and entertainment industries, such as the upcoming FIFA World Cup 2026, when MetLife Stadium will host eight matches including the Final;
- The growth of the innovation economy and ecosystem, featuring 12 Strategic Innovation Centers;
- Eight credit rating upgrades; and
- N.J. being No. 1 in the Northeast for cumulative job growth (23%) since the pandemic.
“The ‘New NJ’ campaign reflects the remarkable transformation our state has experienced over the past eight years under Gov. Murphy’s leadership,” Choose New Jersey President and CEO Wesley Mathews told NJBIZ. “From small business growth to innovation, sports, and the arts, New Jersey shows the nation what’s possible when smart policies, strategic investments, and a skilled workforce come together.”
Key New NJ campaign details:
- 28 digital ads appeared the across the state, including across major highways, in NJ Transit stations, on the Atlantic City Boardwalk and at Newark Liberty International Airport
- Radio and television ads appeared in the New York and Philadelphia markets as well as on streaming services, such as Peacock and YouTubeTV
- Ads appeared in various online New Jersey-based media outlets
- The television ad is set to Bon Jovi’s song, “Red, White, and Jersey”
- More details on the ad and video (also shown below) are available here
Choose New Jersey says that the campaign runs through Sept. 30. It described New NJ as capturing the local excitement — from small businesses to large-scale projects and growth.
Mathews said, “New NJ is the reality of a state open for business, innovation, and opportunity.”
