Listen to this articleThe basics:
- Mars unveils first-of-its-kind Tails & Treating packs for people and pets
- Boxes include M&M’s, Snickers, Skittles, Greenies, Pedigree & Temptations treats
- $10.31 packs sell out quickly after daily launches
- Boxes support Pedigree Foundation
Ahead of Halloween, Mars Inc. wants to ensure both people and their pets can celebrate spooky season together.
Inspired by the growing trend of U.S. pet owners including their fur babies in Halloween festivities, the food giant unveiled a first-of-its-kind offering that includes its iconic candies alongside delicious pet treats for cats and dogs.
Although best known for candy and sweets, Mars’ diverse and expanding portfolio also features pet food and snacks. The company’s lineup of 40-plus brands includes:
- M&M’s
- Snickers
- Ben’s Original
- Kind
- Dove
- Whiskas
- Pedigree
- Extra
- Royal Canin
- Twix
- Cesar
The company also owns an international network of pet hospitals and a global veterinary diagnostics business.
Unboxing
Available now at www.marstailsandtreating.com, the Mars Tails & Treating Packs can be purchased for $10.31 while supplies last. The box features:
- Five share size bags of milk chocolate M&M’s
- Five full-size Snickers chocolate candy bars
- Five share size bags of original Skittles candies
- One pack of Greenies dental treats for dogs
- One pack of Greenies dental treats for cats
- Three packs of Pedigree Drizzlers Savory Sauce for dogs
- One box of Temptations Lickable Spoons treats for cats
It also contains a “spooky seven layer dip” seasonal recipe from Ben’s Original, as well as an exclusive discount code for the brand’s products, Mars said.
The company noted that candy for people and treats for pets are packaged in separate containers within the Mars Tails & Treating packs.
Hot seller
Not just for the kids
A new trend report from Ferrero North America found that more adults say Halloween should be for them, too. Find out more here.
Since launching Sept. 18, the pack has sold out in minutes during each daily drop weekdays at noon, Mars said. The item will be available through Oct. 24, according to the company.
“As a family-owned company, at Mars we know holidays mean more when we can celebrate together,” said Tim LeBel, Mars Wrigley North America president of sales and chief Halloween officer. “We’re excited to give Americans the chance to extend spooky season celebrations to their beloved pets with our Mars Tails & Treating Packs — a first-of-its kind product innovation that only a company like Mars can offer.”
Anton Vincent, president of Mars Wrigley North America & global ice cream division, added, “Mars products are enjoyed by millions of people and pets across the country each year. Our diverse portfolio reflects Mars commitment to innovation as we continuously strive to make sure our brands are positioned to meet Americans’ needs while playing a meaningful role in people and pets’ lives.”
A paws-itive difference
In addition to blending pet-friendly fun and candy favorites in a Halloween-ready box, the pack supports pets in need with a charitable $10,000 donation to the Pedigree Foundation, Mars said.
While Mars is based in Virginia, the company has longstanding ties to New Jersey, where it has its confectionery headquarters in Newark.
The packs aren’t the only Halloween goodies from Mars.
As part of a bid to capitalize on the busy season, Mars is offering more than 90 products this fall. That includes a mix of returning favorites, like pumpkin-shaped Snickers and pumpkin pie-flavored M&M’s, to new seasonal packaging and variety packs.
The company also released its seasonal lineup earlier than ever in response to the growing trend of consumers celebrating Halloween in the summer, aka “Summerween.”
